COMME DES GARÇONS
is a fashion brand based in Tokyo, Japan.
Founded in 1969 by designer Rei Kawakubo, who remains its creative director, the name "Comme des Garçons" translates to "like boys" in French, reflecting the brand's gender-neutral and avant-garde approach to fashion.
Comme des Garçons AKA CDG gained international recognition in the 1980s for its unconventional and deconstructed designs that challenged traditional notions of clothing. Rei Kawakubo's designs often feature asymmetry, oversized silhouettes, and unusual fabric combinations, creating a distinct and edgy aesthetic.
The brand has several different lines under its name, including Comme des Garçons Homme for men's clothing, Comme des Garçons Homme Plus for more experimental menswear, Comme des Garçons Comme des Garçons (also known as CDG CDG) for women's clothing, and Comme des Garçons Play, known for its iconic heart logo.
Rei Kawakubo's unique artistic approach led to collaborations and partnerships with various designers, one of whom was Junya Watanabe.
Junya Watanabe joined Comme des Garçons in 1984 as a pattern-maker for the brand. Under Rei Kawakubo's mentorship, he quickly rose through the ranks and began designing his own collections within the Comme des Garçons umbrella. In 1992, Junya Watanabe launched his eponymous label, which operates as a separate brand while remaining under the Comme des Garçons support.