HOKA

is a French footwear brand that has revolutionized the running and athletic shoe industry. Known for its maximalist approach to cushioning, Hoka shoes provide unparalleled comfort and support for runners of all levels. The brand was founded in 2009 by two French trail runners, Jean-Luc Diard and Nicolas Mermoud, with the goal of creating shoes that enhance performance and reduce fatigue.

Hoka's shoes feature oversized midsoles, which provide superior shock absorption and cushioning, they also feature a unique midsole geometry, known as the Meta-Rocker. The Meta-Rocker is designed to promote a smooth and efficient stride by guiding the foot through a natural roll from heel strike to toe-off.

This feature enhances running efficiency and helps to maintain a consistent pace. This design innovation allows runners to experience a smooth and comfortable ride, even on challenging terrains. Hoka has expanded its product line to include shoes for various sports and outdoor activities, gaining a dedicated following among athletes and fitness enthusiasts.